{"id":11707,"date":"2020-09-16T14:04:15","date_gmt":"2020-09-16T14:04:15","guid":{"rendered":"\/blog\/?p=11707"},"modified":"2020-09-16T14:07:32","modified_gmt":"2020-09-16T14:07:32","slug":"what-is-a-key-benefit-of-having-an-online-presence-for-a-business","status":"publish","type":"post","link":"https:\/\/tata-blog.osian.dev\/blog\/loan-for-business\/what-is-a-key-benefit-of-having-an-online-presence-for-a-business\/","title":{"rendered":"What is a Key Benefit of Having an Online Presence for a Business?"},"content":{"rendered":"\n<p>Thanks to the Coronavirus pandemic, the age of digital-first\nbusiness, online business, etc. is speeding up as a lot of traditional\nbusinesses, both big and small, are moving their operations online. Amazon\nfounder Jeff Bezos is set to become a trillionaire by 2026, and Zoom\u2019s revenues\nspiked up by 169% only in the first quarter of 2020, according to Forbes. This\nis only a testimony to the rising importance of an online business presence. <\/p>\n\n\n\n<p>Let us now look at the key benefits of taking your business\nonline in case you haven\u2019t done it in full force yet. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Online business registration<\/strong><\/h2>\n\n\n\n<p>When we say taking your business online, we don\u2019t just mean\nselling your products online, we also mean taking all your business operations\nonline. The Indian government has facilitated online business registration with\nthe Udyog Aadhar portal especially for MSMEs. Online business registration will\nnot only make your business easier, but also open your doors to multiple\nbenefits such as subsidies, loans. Also, knowing the benefit of <a href=\"https:\/\/tata-blog.osian.dev\/business-loan\/msme-sme-loan.html\">SME loans<\/a> on\nenhancing your business opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reaching a wider audience<\/h3>\n\n\n\n<p>A store will only cater to the locality, or nearby cities at the\nmost. However, selling your wares online will help you reach audiences in\npractically any part of the world. People are now comfortable with ordering\nproducts and services online and getting them shipped. If you aren\u2019t taking the\nonline business opportunity right in front of you, you\u2019re losing out on a lot. <\/p>\n\n\n\n<p><strong>Additional Reads &#8211; <\/strong><a href=\"https:\/\/tata-blog.osian.dev\/blog\/business-loan\/what-are-the-different-types-of-online-business-opportunities-you-can-grab\/\">What are the different types of online business opportunities you can grab?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Credibility<\/strong><\/h2>\n\n\n\n<p>Having an online business presence to your offline stores will\ncertainly help you scoop up more credibility and trust. Customers these days\ncheck everything online, right from the store address to reviews by past\ncustomers. An investment in enhancing your online business presence with positive\nstories and reviews will go a long way. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Greater brand awareness<\/strong><\/h2>\n\n\n\n<p>An online business opportunity also comes with online promotion\nopportunities. As we mentioned before, you can cater to a larger audience. You\ncan also market to a much wider audience. Online promotion tools have advanced\nto such an extent that your small business in India can easily target niche\nEuropean markets. Advertising has become much more specific, focussed, and\nrelevant with online tools. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"497\" src=\"\/wp-content\/uploads\/2020\/09\/online-business-presence-2.jpg\" alt=\"online business\" class=\"wp-image-11708\" srcset=\"https:\/\/tata-blog.osian.dev\/blog\/wp-content\/uploads\/2020\/09\/online-business-presence-2.jpg 770w, https:\/\/tata-blog.osian.dev\/blog\/wp-content\/uploads\/2020\/09\/online-business-presence-2-300x194.jpg 300w, https:\/\/tata-blog.osian.dev\/blog\/wp-content\/uploads\/2020\/09\/online-business-presence-2-768x496.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Cheaper marketing<\/strong><\/h2>\n\n\n\n<p>Selling an online business or even selling an on-ground business\nis much easier than traditional means of marketing. You can get more guaranteed\nreturns as compared to traditional marketing with the help of narrow target\naudiences, affordable design costs, SEO models, etc. Online promotions now give\nyou an opportunity for acquiring thought leadership, influencer partnerships,\nand celebrity endorsements like never before. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Increased top-of-the-mind presence<\/strong><\/h2>\n\n\n\n<p>No matter what your category or product is, your consumers are\nvery likely to check social media multiple times a day. That just gives your online\nbusiness more focused opportunities to grab their attention and stay on top of\ntheir minds in the information overload age. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Crisis management<\/strong><\/h2>\n\n\n\n<p>Scandals and crises break out on social media and end on social\nmedia in the 21st Century. If your business lands in trouble due to any reason,\nhaving an online presence becomes crucial to address it promptly. Consumers\nwill not have the patience to wait for half a day and read your press release.\nYou can find numerous case studies about how upscale brands like Starbucks have\nmitigated crises with the help of social media strategies. <\/p>\n\n\n\n<p><strong>Additional Reads \u2013 <\/strong><a href=\"https:\/\/tata-blog.osian.dev\/blog\/business-loan\/tips-to-grow-e-commerce-business\/\">Tips to Grow E-Commerce Business Online using Social Media<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. One-on-one engagement <\/strong><\/h2>\n\n\n\n<p>Customers are used to being made to feel like they\u2019re special by\nother brands on social media. Your brand would do better to jump on that online\nbusiness opportunity soon enough to have conversations with loyal and new\ncustomers, retain them, and develop a meaningful relationship with them. All it\ntakes is a few comment replies, tweets, and messages. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The importance of taking your business online cannot be stressed enough. Whether yours is an established business or an upcoming one, taking it online would be the best decision you can take right now. In the year 2020, your business can either stay stuck in time and risk dying a slow death, or evolve and join the digital revolution.  <\/p>\n\n\n\n<p>If your business is in need of funds to start online operations, there is one place which you can turn to for quick help. Tata Capital Unsecured <a href=\"https:\/\/tata-blog.osian.dev\/business-loan.html\">Business Loans<\/a> not only provide customized loans as per your business model, but also offer flexible repayment tenures, quick documentation, and hassle-free processing. <\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background has-vivid-cyan-blue-background-color\" href=\"https:\/\/tata-blog.osian.dev\/online\/loans\/business-loans\/home#!\">Apply Now<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the Coronavirus pandemic, the age of digital-first business, online business, etc. is speeding up as a lot of traditional businesses, both big and small, are moving their operations online.  <\/p>\n<p><a href=\"https:\/\/tata-blog.osian.dev\/blog\/business-loan\/what-is-a-key-benefit-of-having-an-online-presence-for-a-business\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":11709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-11707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loan-for-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Benefit of Having an Online Presence for a Business - Tata Capital Blog<\/title>\n<meta name=\"description\" content=\"In search of right online business opportunity? Taking business online has become the new normal. Find out the importance of online business presence &amp; registration process now\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Benefit of Having an Online Presence for a Business - Tata Capital Blog\" \/>\n<meta property=\"og:description\" content=\"In search of right online business opportunity? Taking business online has become the new normal. Find out the importance of online business presence &amp; registration process now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tatacapital.com\/blog\/loan-for-business\/what-is-a-key-benefit-of-having-an-online-presence-for-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"TATA Capital Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-16T14:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-16T14:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tatacapital.com\/blog\/wp-content\/uploads\/2020\/09\/online-business-presence-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tata Capital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tata Capital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tatacapital.com\/blog\/loan-for-business\/what-is-a-key-benefit-of-having-an-online-presence-for-a-business\/\",\"url\":\"https:\/\/www.tatacapital.com\/blog\/loan-for-business\/what-is-a-key-benefit-of-having-an-online-presence-for-a-business\/\",\"name\":\"Key Benefit of Having an Online Presence for a Business - Tata Capital Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.tatacapital.com\/blog\/#website\"},\"datePublished\":\"2020-09-16T14:04:15+00:00\",\"dateModified\":\"2020-09-16T14:07:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.tatacapital.com\/blog\/#\/schema\/person\/5ccf99347b9365e2fa68bd32006d0b4a\"},\"description\":\"In search of right online business opportunity? 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