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Celebrate Govardhan Puja 2024 with a New Car

Celebrate Govardhan Puja 2024 with a New Car

Govardhan Puja, also known as Annakoot Puja, celebrates Lord Krishna’s victory over the wrath of Lord Indra. By lifting the Govardhan Parvat on his little finger, Lord Krishna provided shelter to the villagers and their cattle.

This festival is celebrated the day after Diwali, beginning with the Govatsa Dwadashi Puja. This year, it falls on November 2nd. On this day, devotees offer Chappan Bhog and pray for happiness and bliss. Many families also use this opportunity to purchase new items, symbolising prosperity and fresh beginnings. If you’re considering buying something new, why not opt for a car?

This article discusses why you should purchase a car on this day, how it can enhance your celebration, and how a vehicle loan can turn your dream of car ownership into a reality.

Why purchase a New Car on Govardhan Puja?

Purchasing a new car on Govardhan Puja, also known as Annakut or Annakoot, is a popular tradition among many Indian families. This auspicious day, celebrated the day after Diwali, symbolises prosperity and the protection of wealth.

Hindus believe that buying a car on this day brings good fortune, blessings, and success. It’s considered an ideal time to make significant investments, such as purchasing a vehicle, as it is believed to attract divine blessings and pave the way for a prosperous journey ahead. Moreover, car dealerships often offer special discounts and festive deals during this period, making it financially attractive.

However, with the rising costs of new vehicles, buying a new car can be burdensome for many. This is where the option of used car loans comes into play.

What are Used Car Loans?

Used car loans are financial products designed to help individuals purchase pre-owned vehicles. These loans make it easier for people to purchase a car that fits their needs and budget without the hefty price tag of a new one. By opting for a used car loan, you can benefit from manageable monthly payments, flexible terms, and competitive interest rates.

Benefits of Securing a Used Car Loan

Here are the key advantages of using a vehicle loan.

1. High loan amount

Used car loans typically offer amounts between Rs. 1 lakh and Rs. 5 lakh. This ensures you have enough funding to select from various quality pre-owned cars that fit your preferences and requirements.

2. Flexible tenure

The repayment tenure for used car loans is highly flexible, ranging from 12 to 72 months. This allows you to select a repayment period that aligns with your financial situation and makes it easier to manage your monthly expenses.

3. Competitive interest rates

Vehicle loans come with competitive interest rates, making them an attractive financing option. Lower interest rates mean more affordable monthly payments and reduced financial strain over the loan tenure.

4. Quick processing and minimal documentation

One key advantage of used car loans is the quick processing time and minimal paperwork involved. This ensures a hassle-free experience and allows you to get behind the wheel of your new car faster.

5. Flexi EMI options

Many financial institutions offer multiple EMI options, such as standard EMI and Structured EMI options. In the former, the EMI remains fixed throughout the tenure, while in the latter, you start with lower EMIs and gradually increase them over time. This way, you can opt for an EMI plan that fits your budget.

Significance of Govardhan Puja

Govardhan Puja is an important Hindu festival, especially in North India. This festival recognizes the incredible event of Hindu God Krishna lifting up the Govardhan Hill in order to protect the village inhabitants of Vrindavan from the wrath of Indra, the deity of rain and storms, and signifies that devotion and righteousness triumph over arrogance and pride. Govardhan Puja reminds us of humility and how we should take care of nature. On this day, people form small structures resembling a hill using cow dung to represent Mount Govardhan, and they place flowers and offerings of food on top of the structure to pray. This day also demonstrates humanity’s co-dependent relationship with animals. Cows and livestock are worshipped and we offer them food in recognition of their agricultural significance to our lives.  Ultimately, Govardhan Puja is a commemoration of the divine protection provided by Shri Krishna, of the gifts of nature, and of how we should pay homage to living in harmony with the world. It is a day of thankfulness in addition to the respect for faith, humility, and appreciation for the environment.

The bottom line

Celebrating Govardhan Puja with a new car can add a touch of joy and convenience to your festivities. The comfort, family bonding, and symbol of prosperity that a new car brings can make the occasion even more special. With the availability of vehicle loans, purchasing a new car has become more accessible and affordable.

At Tata Capital, we offer vehicle loans with attractive interest rates, flexible tenures, minimal documentation, and high loan amounts.

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